So You’re Launching a Medical Device…: A Practical Guide for the Medical Marketer

A Practical Guide for Medical Device MarketersBringing a medical device to market is more than just having a great product—it’s about building demand, navigating regulations, and driving adoption in a highly competitive healthcare landscape. As a medical marketer, you play a critical role in ensuring success—but do you have the right strategy?In So You’re Launching a Medical Device, Lisa Bichsel—a healthcare marketing expert with 40+ years of experience—shares practical, real-world strategies to help you execute successful product launches and maximize market impact. Whether you're leading a new product launch or managing an established device, this book provides a step-by-step commercialization roadmap designed specifically for medical marketers.What You’ll Learn:How to build demand and position your medical device before launchRegulatory, clinical, and reimbursement essentials every marketer must understandSales and commercialization strategies to drive physician and hospital engagementHow to support and equip your sales team for maximum adoptionProven techniques for physician outreach, referral marketing, and B2B engagementHow to sustain market presence and manage the full product lifecycle—from launch to maturityAvoiding common pitfalls that delay success and waste marketing budgetsWho This Book Is For:Medical device marketers looking for real-world commercialization strategiesMarketing leaders responsible for launching and growing MedTech productsSales & commercialization teams seeking better alignment with marketing initiativesHealthcare industry professionals involved in product positioning and market developmentIf you're a medical marketer looking for a practical, no-nonsense guide to launching and sustaining a successful medical device, this book is for you.Take the guesswork out of commercialization—get your copy today! Read more